Buyer behaviour Assignment Example | Topics and Well Written Essays - 2500 words

Buyer behaviour - Assignment Example The report has been prepared to focus the purchasing behaviour of the user for the Samsung products. Samsung is an international conglomerate company, which was founded in 1938 and is headquartered in Seoul, South Korea. The product portfolio of the company comprise of apparel, medical equipments, electronic components, telecommunications equipment, consumer electronics, ships and semiconductors. Samsung also provides wide range of services such as financial services, advertising, health care and medical services, retail, hospitality, entertainment and construction services (Samsung, 2015). The psychological and sociological drivers of consumer behaviour will be assessed through the marketing analysis of Samsung by using different theories and models. Further, the impact of the marketing mix components on the decision-making process of the consumers will also be taken into consideration for the purpose of this report. The customers of Samsung are grouped on the basis of geographic, demographic and psychographic segmentation. According to geographic segmentation, Samsung is targeting the Chinese and Indian market as a priority and then focusing on other regions. According to demographic segmentation, age does not really matter for the Samsung products and it offers its services and goods for all the family sizes. The company targets the customers of middle, upper middle as well as higher class individuals. The company has segmented the customer into three different categories such as teachers and students, self employed and businessman. On the psychographic segmentation basis, Samsung is targeting the users based on their personality as well as lifestyle (Clow and Baack, 2011). Exposure: Mainly perception starts with exposure towards stimuli. Exposure occurs when stimuli come within any of the following senses such as touch, smell, vision, taste and hearing. It has been

Human Resource Management. Toyota Essay Example | Topics and Well Written Essays - 3500 words

Human Resource Management. Toyota - Essay Example Further the Personnel Management functions of the concern also focus on enhancing the dimensions of awareness and development of existing operating methods for people relating to the administrative and engineering department. In that the individuals are encouraged to enhance their operation knowledge through the use of self study programs. The personnel managers at Toyota also incorporate the system of flexibility at work to reduce the element of work stress. Moreover the people at different levels along with the management staff of the company are continually empowered to take decisions on their own while incorporating the elements of creativity and innovation to transform or revolutionize the existing organisational environment (Hino, 2006, p.152). Human Resource Management at Toyota Human Resources Management initiatives of the company firstly focus on integrating the employees both at the individual and at the group level with the organisation in total. Thus welfare and development of the individual people in the concern are taken as an integral part in meeting the large organisational goals of the concern. Further the human resource managers also focus on enhancing the commitment level of the people in meeting the objectives of the concern. Moreover the human resources management practices in Toyota also render enhanced focus on the system of adaptability through the process of job rotations wherein an individual is required to perform different roles in the organisational setting. Management at Toyota also introduces several benchmarks to evaluate and appraise the performances of the individuals in terms of processes followed and achievements gained. Initiatives like conducting employee appraisals depending on benchmarks and thereby augmenting their pay scale s based on such along with development of communication activities through the mode of briefings and cross-departmental trainings contribute in the total development of the people involved in the operations of the concern (Toyota, 2003). Human Resource Management and Organisational Objectives of Toyota The Human Resources Management processes in Toyota focus more on training the organizational people to develop their potencies to render effective servicing and in enhancing the quality aspects in terms of the services and products generated and produced. To fulfil the goals of